The breakthrough success can only be mystical

From the book " My Rebbe: The Life and Teachings of Menachem M. Schneerson, the Most Influential Rabbi in Modern History" the author Adin Steinsaltz -  the world's most famous Talmudist of our generation - wrote:
The Rebbe once explained to me that many individuals cannot commit to a cause based only on systematic thought and reasoned conclusions. The trend has been, instead, to relate to symbols that are less abstract, and more tangible and emotional. The Rebbe understood that the rampant celebrity worship and the power of “brands” characterize much of society, cutting across social classes.
I posit that the Rebbe believed he could lead his followers to his core principles... History has proved that the Rebbe’s analysis and approach were correct and effective. In other words, the strategy worked – and it continues to work, fueling his mission, even after his passing. Both the Chasidim and others who were initially outsiders began by establishing an emotional bond with the Rebbe. From that bond, they continued further and further ...
 I took this text in the word processor and I replaced "The Rebbe" with "Steve Jobs",  "Chasidim" with "Apple followers", and "individuals" with  "users"
Steve Jobs once explained to me that many users cannot commit to a cause based only on systematic thought and reasoned conclusions. The trend has been, instead, to relate to symbols that are less abstract, and more tangible and emotional. Steve  understood that the rampant celebrity worship and the power of “brands” characterize much of society, cutting across social classes. 
I posit that Steve Jobs believed he could lead his followers to his core principles... History has proved that Steve Jobs’s analysis and approach were correct and effective. In other words, the strategy worked – and it continues to work, fueling his mission, even after his passing. Both the Apple followers and others who were initially outsiders began by establishing an emotional bond with Steve’s vision. From that bond, they continued further and further 
Isn't this truly amazing?

An apple can be bought easily in every supermarket or, better, a farmer's market.

But see what happens when another Rebbe,  The Sanz-Klausenberg Rebbe throws apples to Chasidim after the end of Simchat Torah in his annual "Apple Tisch."




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