The Golden Circle

Today I discovered Simon Sinek and I re-discovered myself. Almost every single entry in this blog contained what Simon explains with such simplicity, the fundamental Why. "People don't buy what you do, they buy why you do it."

 He wrote in his book  "the one reason, the only reason I become the representative of Why, is because other people." He truly  inspires me and I deeply hope to inspire others, it is viral

Simon Sinek Golden Circle. We go from inside (Why)  to outside (what)

The video was first shown on TED.com, - there alone it has over 4 million viewers - but now it is all over the Internet. One quote stands out is this:

If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears

A true entrepreneur shakes  people from their reverie and tells them: "You don't need to live a life of desperation and confusion. You have unique skills. You have a legacy worth preserving. You have a future worth fighting for."  He shows us the world is heading somewhere and we control its movement. He tells us we need not be at the mercy of prejudices or the prevailing  political wind.

He does not want control, or  imposition of his will. He does not take away other people autonomy. He cares. when you consult him for guidance, it is like coming face to face with yourself for the first time.

This is the power of Why, and it works only if there is chemistry.

 Watch the video