Artist versus Marketer
Renee Magritte, the artist original
Messages delivered through PR channels such as articles, conference speakers or reputable bloggers are subconsciously regarded by consumers as more legitimate than those presented through marketing tactics. Generally, people can clearly recognise that advertising and marketing are driven by a company’s desire to increase sales. However articles that have a well-known journalist’s name on them, or presentations by someone classified as an industry expert are more likely to be received by the consumer as a credible source.
Is credibility a sentiment? No is not. Does a piece of art expreses a desire to increase sales? No it doesn't. PR is designed for 99.99% of people who see only prismatic light. - the colors of the visible spectrum produced by passing white light through a prism; red, orange, yellow, green, blue, indigo, and violet.
But this is only 0.01% of what it up there. It is this invisible 99.99% Realm is for a minority who can live moments of clarity, rapture,insight, expanded consciousness, epiphany or even the revelation that allow us to pick the winning numbers in the lottery
Art is the inspiration for Beatles music publishing company, the largest in the world in terms of revenue