Accelerated Mobile Pages (AMP) and I

What is the Google new announcement all  about,  We read:
For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
First comments are this technology is over complicated. Here is a comment from Google blog
The cause is good, but AMP is overcomplicated. They rely heavily on JavaScript, Web Components, Custom Elements and custom attributes. They require polyfills for other browsers. Instead of removing web cruft, they add external scripts in . They allow only a limited set of tags,
My first reaction was to admire Google once again.

Then I thought what it means:
  1. Creates sameness Imagine wherever  we go, we read the same news, see the same ads
  2. Ability to infect the Internet with low-quality content
  3. Create monopolies of opinion, silencing bloggers like me and you
  4. Creating a universal blah-blah that bores informed readers and brainwashes the rest.
  5. Never "garbage in, garbage out" was easier to do.
I do not say these bullets happen now. But there is a good probability it will  happen in the future.

When Facebook did experimental psychology tests on 700,000 people, without telling them, everyone jumped. Facebook  has half of the world population as subscribers - I belong to the other half  - and the amount of data they have is power to dominate.

Now we are about to enter the Google AMP humongous cache. AMP must have some form of governance,
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