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Showing posts from August, 2012

Ahronovitz eyes robotic future - Rocklin

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This is part of series of articles covering the creation employment opportunities for highly functional autistic  spectrum people. See also  Autism and Entrepreneurship

Ahronovitz eyes robotic future Whitney High grad lives with autism; will attend Sierra College's Mechatronics Program Amanda Calzada, Placer Herald Correspondent 
Assembling a 2,000-piece Lego structure, using a drawing for inspiration, poses no challenge for 18-year-old David Ahronovitz, who has been diagnosed with high-functioning autism.
“Fifty percent of normal people don’t have his ability to see in space,” explained his father, Miha Ahronovitz, who believes his son’s visual learning style will help him succeed in Sierra College’s Mechatronics program.

The Whitney High School graduate’s certificate of completion grants him entrance into the community college program to study systems involving electronics, mechanics, and computer control through logical sequences.


Although Mechatronics experts usually engin…

Michelle Ahronovitz on Nir Eyal's "Creating Desire"

The Memories of a Product Manager has its' first guest blogger.
Michelle Ahronovitz is a fourth year psychobiology student at UC Davis. She is currently a Research Assistant at the MIND Institute in Sacramento, focusing on Autism research and spent the last summer serving a preceptorship in psychiatry at St. Joseph's Hospital in Atlanta. 

I always used to think business was confusing. Frequently, I would read my dad's blogs and become mixed up over all the specific terminology. But a quick peruse of issues of HBR and my most recent experience of attending Lean Start-Up Circle's event with NirEyal titled "Building a Desire Engine" and I realized something. Business is merely an extension of psychology.

The premise of Thursday's presentation is simple enough: how do you make a product that is not only desirable, but, after a given amount of time, habitual. Eyal presented the 100+ audience with well-known examples such as Facebook, Twitter and Instagram. Bein…

Architexa, Pivotal Tracker and the need for customer magnets

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When you write book, a thriller, you need a diagram, to make sense of what is going on


If you are coder,  an engineer writing a Java application - for example - the question is what you  code?


 Rimbaud calls poetry "the derangement of all senses". If you are customer ordering a software from developers might feel as talking to Rimbaud prototypes, some unique not  replaceable creators who see an invisible world.
The best way to write a code is like a thriller, where every detail is well placed to create the whole plot. Essentially you need a story where - clients - the people who pay for the project place their desire and make sure the developers understand them. Pivotal Labs has an exciting tool, called Pivotal Tracker that achieve this elegance.
Start your project by breaking down user features into small concrete user stories. Each story is bite size, about what might fit on a small index card, and represents an increment of value for your product's customer. Dec…

Creating desire : Nir Eyal

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Watch this video.

 I am attending Nir Eyal Meetup Creating a Desire Engine for Your Startup in San Francisco,  August 23 2012 . It all starts by building something users want.Something with a lot of engagement. Its a natural continuation of this quest to learn who wants what you make and 2nd how they become "addicted" to  you disguised as a product. Media stars have done this for years

This shows an incredible sophistication in product management. Product Management is changing focus from the product itself, to the interaction with the right user populations

I will follow up with a post after the meetup


Tristan Kromer's Customer Development and User Experience

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Who isTristan Kromer? According to his self-portrait
I poke, prod, and question startups. I've spent 3 years in Silicon Valley as a lean startup advocate, spent 10 in the music industry, worked 5 in IT security, lived in 5 different countries, and studied both philosophy and business (separately). This "separately" is superfluous. With a few differences almost all in the Meetup room Wednesday evening in San Francisco  was like a carbon copy of Tristan. Just replace "music" with "fiction writing" and "IT security" with "Cloud Computing" and instead of 5 different countries, what about 6 different passports and here I am, yours truly. Not a single corporate envoy in this meetup.

Tristan does not believe in words. He believes in pictures. He also believes we can all draw.

You are a techie or not, you have the greatest idea that does this, and that. and is beautiful, and elegant. You start building the idea, but there is little insigni…

Customer Development Manifesto

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There is a simple explanation why so many businesses fail. Because they did not do their homework, according to the new management practical system devised by Steve Blank et. al. You don't give a damn about business plan and you pivot as below:



The following bullet list  is from the Steve Blank blog

A Startup Is a Temporary Organization Designed to Search for A Repeatable and Scalable Business Model

There Are No Facts Inside Your Building, So Get OutsidePair Customer Development with Agile DevelopmentFailure is an Integral Part of the Search for the Business ModelIf You’re Afraid to Fail You’re Destined to Do SoIterations and Pivots are Driven by InsightValidate Your Hypotheses with ExperimentsSuccess Begins with Buy-In from Investors and Co-FoundersNo Business Plan Survives First Contact with CustomersNot All Startups Are AlikeStartup Metrics are Different from Existing CompaniesAgree on Market Type – It Changes EverythingFast, Fearless Decision-Making, Cycle Time, Speed and Temp…