Creating desire : Nir Eyal
Watch this video.
I am attending Nir Eyal Meetup Creating a Desire Engine for Your Startup in San Francisco, August 23 2012 . It all starts by building something users want.Something with a lot of engagement. Its a natural continuation of this quest to learn who wants what you make and 2nd how they become "addicted" to you disguised as a product. Media stars have done this for years
This shows an incredible sophistication in product management. Product Management is changing focus from the product itself, to the interaction with the right user populations
I will follow up with a post after the meetup