Changing a name

This is an astute question on Linkedin
Why are software vendors calling their solution Cloud Services where it basically is nothing but an ASP model?
My answer:

"When we called SaaS  "ASP"  (1998 or even earlier), networks were slow, service was terrible, data transfers were taking centuries:) to complete.  The concepts are identical except a Cloud Service now works the way an ASP was supposed to work 14 years ago.

Some religions believe by changing your name, you change your destiny.  so you get rid of all the negativity of the past. Because, after all, winning or loosing is all in our mind - not in the technology - but in the changes one is about to make if he has a winner's mind."

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