- “alpha” is a financial term meaning return on investment above the benchmark, making Alphabet a good Alpha-bet
- the Alphabet is one of humanity’s most important inventions
- Alphabet is perhaps the most generic name imaginable, perfectly standing for anything and nothing at the same time.
Well, Guardian did not considered the Kabbalah. The word Alphabet comes from the Hebrew AlefBet which has 22 letters.
There is a book called The Alphabet that Changed the World . Quote:
The author examines the Hebrew text of Genesis and its relationship to the alphabet. He shows how each letter is both concept and gesture, with the form of the gesture matching the function of the concept. There is thus an implicit relationship between the physical world of function and the conscious world of concept.The Kabbalistic creation consist of basic letters, the same letters Gd wrote the book of creation and the entire Torah,
So to me, the name Alphabet has a mystical co-notation and represents the re-creation of Google into something fresh, beautiful and new.