Artist versus Marketer

Renee Magritte, the artist original

The artist is universal, inspiring across any borders. It seeds new thoughts. The word Art and its' unique way to comunicate sentiments, does not exist in business. The term used is PR is focused on reputation management through generating positive media coverage and stakeholder communication.

According to an Australian PR consultancy
Messages delivered through PR channels such as articles, conference speakers or reputable bloggers are subconsciously regarded by consumers as more legitimate than those presented through marketing tactics. Generally, people can clearly recognise that advertising and marketing are driven by a company’s desire to increase sales. However articles that have a well-known journalist’s name on them, or presentations by someone classified as an industry expert are more likely to be received by the consumer as a credible source.

 Is credibility a sentiment? No is not. Does a piece of art expreses a desire to increase sales?  No it doesn't. PR is designed for 99.99% of people who see only prismatic light. -  the colors of the visible spectrum produced by passing white light through a prism; red, orange, yellow, green, blue, indigo, and violet.

But this is only 0.01% of what it up there. It is this invisible 99.99% Realm is for a minority who can live  moments of clarity, rapture,insight, expanded consciousness, epiphany or even the revelation that allow us to pick the winning numbers in the lottery

Art is the inspiration for Beatles music publishing company, the largest in the world in terms of revenue

The insight into the invisible realm is NOT for creating a better public image of Beatles. Yet it created insane revenues, more any other PR campaign is able to generate. By far

The Marketer Version

The goals for marketing teams are to reach consumers and make them think, believe or do some kind of sales focused action. Essentially it is about selling the product or service.

The picture is specially adapted around product, a preconceived Reality. It could be a cartoon about people absceso with Apple. A lack of identity and impossibility to see other worlds. When Rene Magrite lived. Apple did not exist

This simplifies adaptation of Art is to make it clear to those who see only the prismatic colors, It brain washes them, It manipulates them and make them incapable  to believe that  99.99 of the Universe exists.


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