Who will listen and who will not listen

See this table:

	Will Not Listen	Will Listen
1	What a message should do to the listener	What the listener does with the message
2	The listener will  interpret what we say anyway	Listeners interpret  messages in ways which make  them feel comfortable and secure
3	Does the message attack heads-on the listeners attitudes?	Listener will defend and re-enforce any attitude we attack
4	We know the message is important	People will only pay attention to massages relevant to their circumstances and point of view.
5	Best listeners are the one have secure relationships	The best listeners are in insecure relationships
6	People will listen to us	People will listen to us, only if we listen to them
7	Simple communication will change people	People change if there is a combination of a new experience and communications
8	People may or may not accept change	People will more likely accept change if they are consulted before
9	Anyone, anywhere, anytime can deliver the message	The message will be interpreted in light of who delivers the message, when and where.
10	Make the message raise above our own internal conflicts	Communicators  must first reconcile their own internal conflicts and doubts in order to be effective

The Meetup-geekese style

The container companies  want to wow DevOps. And Developers, But

@joyent @tutum @docker @ClusterHQ @giantswarm Because if they don't understand, they will not use it. and they will not buy it
— Miha Ahronovitz (@myinnervoice) March 21, 2015

Most of the pitches I have seen  are in a meetup-geekese  style. Which is great, But with a few exceptions (like the CTO of Docker) no one container star bothered to do a final edit using the table above.

This is what we do in Ahrono Associates.