How to create non cliché visionary businesses in 2014
Everyone talks of new company for the 21st century. We see Kodak, Sun, Compaq disappear. We see HP and Dell struggling . Oracle may join them.
All ideas and quotes below are part of The Operating Model That Is Eating The World by Aaron Dignam .These teachings add up to my non-cliche product management credo as described in the Product Management Manifesto
The problem
"Massive organizations are feeling intense pressure to innovate, as unencumbered startups take shots across their bows. Legacy processes that enforce bureaucracy, command-and-control structures, waterfall development, and risk management are still largely the standard among big corporations, yet they’re liabilities in this fight. Those processes were built for a very particular set of circumstances – ones that don’t persist today. Educational researcher Sugata Mitra explored this notion... speaking of the British Empire’s bureaucratic approach to managing a far flung empire, “They engineered a system so robust, that it’s still with us today, continually producing identical people for a machine that no longer exists.”"
The solution
"Today’s fastest growing, most profoundly impactful companies are using a completely different operating model. These companies are lean, mean, learning machines. They have an intense bias to action and a tolerance for risk, expressed through frequent experimentation and relentless product iteration. They hack together products and services, test them, and improve them, while their legacy competition edits PowerPoint. They are obsessed with company culture and top tier talent, with an emphasis on employees that can imagine, build, and test their own ideas. They are maniacally focused on customers. They are hypersensitive to friction – in their daily operations and their user experience. They are open, connected, and build with and for their community of users and co-conspirators. They are comfortable with the unknown – business models and customer value are revealed over time. They are driven by a purpose greater than profit; each has its own aspirational “dent in the universe.”
The picture
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