Showing posts from June, 2006

A CEO is a Chief Product Manager

Google's product manager for the Spreadsheets project, Jonathan Rochelle, was formerly chief executive of 2Web. 2Web was acquired by Google for it's extraordinary web spreadsheet application.

This an illustration of the statement that a CEO is nothing but a Chief Product Manager.

What is a CEO?

A Chief Executive Officer is nothing but a Chief Product Manager.

A company manages new products in three categories;

Breakthrough (high risk, high reward) Platform (commonality - products with the same customer experience, processor type, clear market segments , etc.) Derivative (changes to existing products - lowest risk)
Most companies think that derivatives.(same products updated and improved) will bring us more revenues . They are safe, they have precedents and the business case is easy to justify, even if it gives modest gains

Financial numerical decision makers do not work in breakthroughs, Companies should change the culture and invest more in breakthroughs than in the past. Their reliance on say, 70% Derivative, 25% Platforms and 5% Breakthroughs, will not lead to real competitiveness, real differentiators, real collosal revenues

You may ask how the hell to get approval without financial goals approved in large companies.
There is only one way: via spin-off. Sim…